Tablet Usage Cannibalizes on TV, According to Google Surveyby Gianluigi Cuccureddu, appmarket.tv
April 11th 2011
77% of those surveyed said their PC use dropped after they got their dream tablet, while 43% of that 77% said that their tablet has replaced their desktop and laptop computers as the device they use the most. For the television portion, over a third of those polled said they use their tablet more than they watch TV.
Additionally, 28% of those polled in the survey said the humble tablet was their “primary computer” and a staggering 84% said they used their tablet as a game-playing device.
• With tablets, "mobile device" seems to mean one that can be carried from the kitchen to the den to the bedroom; 82 percent of participants said they use their slates at home. Only 11 percent said they use them on the go, while the at-work category was chosen by just 7 percent. Also, people seem to be using their tablets more at night (62 percent) and during the week (69 percent). Well more than half of the participants--68 percent--said they spend at least an hour a day communing with their slates (38 percent said more than two hours).
• A tablet was the primary computer for 28 percent of survey participants.
• When asked to "select all the ways you use your tablet," 84 percent of respondents ticked the "playing games" option. That was followed by searching for information (78 percent), e-mailing (74 percent), reading news (61 percent), social-networking (56 percent), checking out music and videos (51 percent), e-booking (46 percent), and shopping online (42 percent). The "other" category was ticked by 19 percent of those who participated.
• In the "print is dead" department, 59 percent of respondents said they use their tablets more than they read conventional, paper-based books. And in the "tablets killed the radio star" category, 52 percent said they surf their slate more often than they turn their dial.
Shared from Read It Later